Thomas R. Stegelmann

I love technology.



Books are the quietest and most constant of friends; they are the most accessible and wisest of counselors, and the most patient of teachers.” - Charles William Eliot

My current Book

Discover Your True North
George, Bill

My Recommendations

Thinking in Systems: A Primer
Donella H. Meadows
Wealth of Nations
Adam Smith
How to Lie with Statistics

My Library

Animation 1: Learn to Animate Cartoons Step by Step (Cartooning)
Preston Blair
The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures
Dan Roam
Bad Science
Ben Goldacre
The 80/20 Principle
Richard Koch
The Autobiography of Benjamin Franklin
Benjamin Franklin
Ben and Jerry's Homemade Ice Cream and Dessert Book
Ben R. Cohen, Jerry Greenfield
Blue Ocean Strategy
W. Chan Kim & Renée Mauborgne
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School
John Medina
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
Peter Stringham
Brand Thinking and Other Noble Pursuits
Debbie Millman
Business Adventures: Twelve Classic Tales from the World of Wall Street
John Brooks
Business Stripped Bare: Adventures of a Global Entrepreneur
Richard Branson
Car Guys vs. Bean Counters: The Battle for the Soul of American Business
Bob Lutz
The Checklist Manifesto: How To Get Things Right
Atul Gawande
Churchill on Leadership: Executive Success in the Face of Adversity
Steven F. Hayward
Competitive Strategy
Michael Porter
Confessions of a Public Speaker
Scott Berkun
Crucial Conversations: Tools for Talking When Stakes are High
Kerry Patterson, Ron McMillan, Joseph Grenny, Al Switzler
10 Days to Faster Reading
Abby Marks-Beale
Democratizing Innovation
Eric von Hippel
The Design of Everyday Things
Don Norman
Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules
Jeff Johnson
Discover Your True North
George, Bill
Drive: The Surprising Truth About What Motivates Us
Daniel H. Pink
Effective Programming: More Than Writing Code
Jeff Atwood (Coding Horror)
The Elements of Style
William, Jr. Strunk, E. B. White
The Elements of Typographic Style
Robert Bringhurst
The End of Fashion: The Mass Marketing of the Clothing Business Forever
Teri Agins
The Essential Drucker
Peter Drucker
The First 90 Days, Updated and Expanded: Proven Strategies for Getting Up to Speed Faster and Smarter
Michael D. Watkins
Getting Started with Arduino (Make: Projects)
Massimo Banzi
Getting Things Done
David Allen
Good Calories, Bad Calories
Gary Taubes
Good to Great, Why Some Companies Make the Leap... and Others Don't... An Executive Summary and Critique
Michael Collins
Harvard Business Review on Customer Relationship Management (Harvard Business Review Paperback Series)
C. K. Prahalad, Jon R. Katzenbach, Patrica B. Ramaswamy et al.
Harvard Business Review on Effective Communication (Harvard Business Review Paperback Series)
Harvard Business School Press
Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
Harvard Business School Press
Harvard Business Review Guide to Better Business Writing
Harvard Business Review
HBR's 10 Must Reads on Strategy (including featured article “What Is Strategy?” by Michael E. Porter)
Harvard Business Review
HBR's 10 Must Reads on Managing People (with featured article “Leadership That Gets Results,” by Daniel Goleman)
Daniel Goleman, W. Chan Kim, Jon R. Katzenbach, Renee Mauborgne
HBR's 10 Must Reads on Managing Yourself (with bonus article "How Will You Measure Your Life?" by Clayton M. Christensen)
Peter Ferdinand Drucker, Clayton M. Christensen, Daniel Goleman
The Heart and the Fist: The education of a humanitarian, the making of a Navy SEAL
Eric Greitens
How to Lie with Statistics
How to Speak and Write Correctly
Joseph Devlin
Hypercompetitive Rivalries: Competing in Highly Dynamic Environments
Richard A. D'aveni
If You Want to Write
Brenda Ueland
Influence: The Psychology of Persuasion
Robert B. Cialdini
Information Architecture for the World Wide Web: Designing Large-Scale Web Sites
Peter Morville, Louis Rosenfeld
Innovation and Entrepreneurship
Peter Drucker
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
Clayton M. Christensen
The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
Clayton M. Christensen, Jeff Dyer, Hal Gregersen
INSIDE GROUPON: The Truth About The World's Most Controversial Company
Business Insider, Nicholas Carlson
Just Listen: Discover the Secret to Getting Through to Absolutely Anyone
Mark Goulston M.D.
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Tim Calkins
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Tim Ash
Leading Change
John P. Kotter
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Eric Ries
Lean UX: Applying Lean Principles to Improve User Experience
Jeff Gothelf
Learn Ruby on Rails
Daniel Kehoe
Lessons of a Brand Manager
Michael F. Golden
Liespotting: Proven Techniques to Detect Deception
Pamela Meyer
The Life-Changing Magic of Tidying: A simple, effective way to banish clutter forever
Marie Kondo
Little Bets: How Breakthrough Ideas Emerge from Small Discoveries
Peter Sims
Logo Design Love: A Guide to Creating Iconic Brand Identities (Voices That Matter)
David Airey
Made to Stick
Chip and Dan Heath
Making Sense of People: Decoding the Mysteries of Personality (FT Press Science)
Samuel Barondes
Making Things Happen
Scott Berkun
Man's Search for Meaning
Viktor E. Frankl
The New Rules: Eight Business Breakthroughs to Career Success in the 21st Century
John P. Kotter
On Writing
Stephen King
On Writing Well
William Zinsser
One Click: Jeff Bezos and the Rise of
Richard L. Brandt
Only the Paranoid Survive
Andrew Grove
Outliers: The Story of Success
Malcolm Gladwell
Phonegap Beginner's Guide
Andrew Lunny
Pictures of the Mind: What the New Neuroscience Tells Us About Who We Are (FT Press Science)
Miriam Boleyn-Fitzgerald
The Power of Focus: How to Hit Your Business, Personal and Financial Targets with Absolute Certainty
Jack Canfield, Mark Victor Hansen, Les Hewitt
The Power of Habit: Why We Do What We Do, and How to Change
Charles Duhigg
Power of Less
Leo Babauta
The Power of Scrum
Jeff Sutherland, Rini van Solingen, Eelco Rustenberg
A Practical Guide to Information Architecture
Donna Spencer
Predictably Irrational, Revised Intl: The Hidden Forces That Shape Our Decisions
Dan Ariely
Presentation Zen
Garr Reynolds
Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition
Jerry Weissman
The Prince
Niccolo Machiavelli
A Project Guide to UX Design: For user experience designers in the field or in the making (Voices That Matter)
Russ Unger, Carolyn Chandler
Save the Cat
Blake Snyder
Seeing What’s Next
Clayton M. Christensen et al
A Sense of Urgency
John P. Kotter
Show Me The Numbers
Stephen Few
Steve Jobs
Walter Isaacson
Story Engineering
Larry Brooks
The Story of My Experiments with Truth
Gandhi, Mohandas
Strategies for Success in Retail (Collection) (FT Press Delivers Collections)
Jagmohan John Raju, Herb Sorensen, Z. John Zhang, Rick DeHerder, Dick Blatt
Stupid, Ugly, Unlucky and RICH (Spike's Guide to Success)
Richard St John
Jason Fried & David Heinemeier Hansson
Thinking in Systems: A Primer
Donella H. Meadows
Thinking, Fast and Slow
Daniel Kahneman
Thomas Jefferson: The Art of Power
Jon Meacham
To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others
Daniel H Pink
The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations
Ori Brafman, Rod A. Beckstrom
The Truth About What Customers Want
Michael R. Solomon
Understanding Comics: The Invisible Art
Scott Mccloud
Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions
Martin, Bella
Universal Principles of Design: A Cross-Disciplinary Reference: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Desin
William Lidwell, et al
Vim and Vi Tips: Essential Vim and Vi Editor Skills, 3rd ed.
Jacek Artymiak
Wealth of Nations
Adam Smith
Why We Buy: The Science Of Shopping
Paco Underhill
Wooden on Leadership: How to Create a Winning Organizaion
John Wooden
Write Great Fiction - Plot & Structure
James Scott Bell
You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Chris Goward
Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long
David Rock